Super Team 33 (ST33) is a global line of shoes within the New Balance lifestyle collection that was named after the Skowhegan, Maine manufacturing team that actually creates the shoes by hand. A 28 member value stream team engineers the shoes domestically, completing cut through pack in one day, and ships the shoes directly to customers from the fifth floor of the Skowhegan plant. A new style in the ST33 collection launches every quarter and is designed by a different sector of the globe. The first quarter was U.S. designed, the second quarter design was developed by Japan, the third quarter has been designed by EMEA (Europe, Middle East, Africa) and the Asia/Pacific team will design the fourth quarter collection. In line with the collection’s name, the shoes are sold at only 33 retail doors globally.
